Are you the sort of one that walks out of a thrift retailer with a classic Dior shirt and sequined disco pants?
Initially, I’m jealous. Second, you’ll want to try Depop.
The secondhand style app is the right place to promote classic finds and handmade items at a revenue. Right here’s find out how to take advantage of this platform, courtesy of among the app’s prime sellers.
What Is Depop?
Depop is a cross between Instagram and eBay. Sellers put up gadgets, prospects scroll by way of them, and when one thing catches their fancy — voila, a sale!
Eric Jevsevar is a prime vendor who makes a full-time earnings from Depop. On his store, Sauce Freely, yow will discover a $500 pair of Dolce and Gabbana cargo pants, a $10 iridescent baseball cap, and an unpleasant sweater for $28.50, together with dozens of different gadgets curated from thrift shops.
Depop has extra than simply thrift retailer finds, although. Loads of individuals promote handmade crafts on Depop. America Calloway began her store, American Steel, when her modeling gigs dried up as a consequence of COVID-19. 5 months later, she’s a verified vendor making a full-time earnings from jewellery gross sales on the app.
After establishing store, Calloway confirmed a good friend find out how to use Depop. “She was like, ‘I don’t know why I didn’t do that earlier than. It was really easy.’”
Promote on Depop
Calloway and Jevsevar shared their finest recommendation for anybody who needs to arrange a profitable Depop store. Right here’s what they advised us.
1. Pay Consideration to What Profitable Sellers Do
The very first thing you’ll see after signing up is the “Prime Picks” web page. These are listings Depop employees have chosen to function. It’s best to click on by way of them to see examples of profitable posts.
You’ll discover a number of issues proper off the bat:
Good pictures are a should. “So long as you’ve bought good pictures — you already know, within the gentle, you mannequin it, issues like that — you’ll at all times do effectively,” Jevsevar stated.
Take note of developments. “Skinny denims have been in style like two years in the past and now everybody needs dishevelled pants,” Jevsevar stated. “Sure issues are inclined to do [better] than others at sure occasions.”
What’s scorching proper now, aside from dishevelled denims? Sweater vests, Y2K style and patchwork, for starters. However developments change, so it’s finest to concentrate and alter stock accordingly.
Study the lingo. Depop, like different on-line communities, has its personal language. Right here’s a specific glossary.
- NWT: New With Tags
Instance: “This jacket is completely pristine and NWT!”
- Swap/Commerce: Buying and selling gadgets as an alternative of buying
Instance: Open to swaps!
- ISO: I’m in search of out.
Instance: ISO Brandy Melville crop tops
2. Set Up Your Store
Whether or not you’re a thrift curator, upcycler, or craft-maker, you’ll wish to hold a number of fundamentals in thoughts whenever you arrange your Depop store.
High quality pictures are key to succeeding on Depop. Depop provides customers 4 photograph slots for every merchandise. Utilizing all 4 slots will increase the possibility of constructing a sale by 20%, in keeping with Depop’s vendor handbook.
Having a mannequin put on the garments you’re attempting to promote is your only option, however when you can’t, do a flat lay, not a hanger shot. In keeping with Depop, this might enhance the possibility of constructing a sale by 60%.
Good product descriptions are additionally necessary. Use hashtags to point out up in searches. Don’t attempt to cheat the system and tag in style manufacturers on a random merchandise. It received’t present up in searches or on the Discover web page.
Past that, be clear, concise and correct. Honesty is at all times one of the best coverage!
When you’ve bought your store arrange, it’s time to unfold the phrase.
3. Begin Networking
For any enterprise, advertising is essential, and operating a profitable Depop store isn’t any totally different.
Observe potential prospects. When Calloway was beginning out, she discovered a intelligent method to get prospects.
“If somebody posted a pearl necklace, I’d go … see who preferred it,” she stated. “These prospects are fascinated with pearl necklaces. So I’m going to go and observe them so then possibly they’ll see my jewellery and see in the event that they prefer it or not.”
That helped her hit the 1,000-follower mark.
Be good. Once you make a sale, ship a handwritten observe with the package deal to make the customer really feel appreciated. An everyday buyer is value their weight in gold!
Use social media. Sharing your store in an Instagram Story with the hashtag #Depop can increase searches to your profile by 11%, in keeping with Depop’s vendor handbook. YouTube and Twitter are additionally good locations to advertise your Depop retailer.
It takes time to construct up a following. Within the meantime, ensure you’re staying within the inexperienced.
4. Run the Numbers — and Preserve an Eye on Them
Depop could be fairly enjoyable, because it’s straightforward to spend hours scrolling by way of it with out promoting a factor.
However if you need a aspect hustle as an alternative of a time suck, you’ll want to concentrate to how a lot time, effort and cash you’re spending.
Take into account the price of your gadgets. If you happen to’re curating thrifted finds, how a lot did you spend at Goodwill? If you happen to’re promoting handmade gadgets, how a lot did you spend on supplies? And for any vendor, time is cash, so don’t neglect to incorporate that in your accounting.
You’ll additionally want to consider charges. Depop fees a ten% flat charge on every merchandise. If you happen to use PayPal to obtain funds, that’ll run you a further 2.9% + $.20 per transaction.
In comparison with different resale websites, like Poshmark and Etsy, that’s a cut price, Calloway stated. “Depop at all times takes much less [in] charges than everybody else.”
Need to see extra about how Depop and Poshmark stack up towards one another? Try our put up evaluating Depop vs. Poshmark.
Depop additionally sells handy transport labels in-app. They value between $5 to $15, although you’re free to make use of different transport companies.
One of the simplest ways to ensure you’re overlaying all of those hidden prices? Elevate your costs!
If Jevsevar may return in time, he’d inform himself one factor: “Don’t undersell myself.”
For prime sellers who make a full-time earnings from Depop, it’s a dream come true. “I’ve a complete jewellery room now and it’s been superb,” says Calloway. “It feels nice. I work for myself, and that’s what I at all times needed,” says Jevsevar.
Not everybody could be a prime vendor, although.
One of the simplest ways to seek out out if Depop is for you is straightforward: attempt it! Simply ensure you monitor your money and time alongside the best way.
Ciara Ainsley McLaren is a contributor to The Penny Hoarder.