By Phil Laboon, founder of LeadStacker, the only plug & play sales funnel building solution.
As we enter a hypercompetitive era, it is more important than ever to sell in order to stay ahead of the competition. The rapid growth and advancement of technology have not only made our lives easier but also driven down costs for businesses looking to expand their market share. Even with all these advancements, there are still many industries that struggle when faced with an overabundance of products or services, which can make marketing difficult — just look at health care!
Business reality and authenticity have never been more crucial during this pandemic as they will help you gain trust from potential clients online who may be hesitant on making such big decisions without careful consideration first. The speed of our times has led many founders and innovators to decide between implementing a traditional website or a marketing funnel.
If you want to make a sale as soon as possible, a sales funnel might be a better fit for your business than a traditional website. Services and products that will be sold in the future need an advertising campaign, but deciding on what type of marketing strategy best suits your company’s model can quickly become complex. For example, if you are selling items at retail price with no further discounts available then maybe choose from one of these types of campaigns: branding ads, coupons/discounts, product placement advertisements, banner ads or video commercials containing more descriptive information about a service provided by the business. This way consumers know exactly what they’re paying for.
Every business owner understands the anguish of a squandered transaction. After weeks of pitches, demonstrations, conversation and charm, the prospect is no longer convinced. A sales funnel can provide insight into how potential consumers think and behave at each stage of their purchasing experience. These insights enable you to invest in effective marketing activities and channels, developing the most relevant messaging at every level, and expand your prospect pool of paying customers. And while sales funnel pages can demonstrate how your product works and convince potential customers that it’s right for them, in order to do this, you have to avoid using jargon and otherwise specialized language so they don’t get scared off by what seems like gibberish about data science algorithms.
But a sales funnel isn’t right for every business nor are they without roadblocks and the occasional technical difficulty. Traditional websites are still the standard, and entrepreneurs and customers alike might be more at home on these types of sites. It all depends on the types of products or services you’re trying to sell, your marketing strategies, your level of digital knowledge and your target audience.
Whether you opt for a traditional website or a sales funnel, establishing an online presence helps your business succeed. As more and more people utilize search engines to find what they’re looking for, creating a website that is optimized for SEO will be a major factor in directing potential clients to your site, instead of your competitor’s.